West 10th Dental is a well-established dental practice located in the heart of Greenwich Village in New York City. The practice offers General Dentistry, Surgical Procedures, Cosmetic Dentistry, and Preventative Maintenance in a comfortable office environment. The dentists offer the latest in proven dental technology breakthroughs, and keep current in the latest technology changes to the dental practice field. To reach new patients, West 10th Dental needed to establish a strong web presence.
The Solution: QuikSite designed the dental practice website to support West 10th Dental’s brand — providing a comfortable, caring, and professional patient experience. The website was also designed to match the visual brand of the West 10th Dental Mobile App. In addition, the website provides patients with valuable information about many dental procedures, and offering detailed instructions about care following such procedures.
West 10th Dental needs a sustained Internet Marketing effort to reach new patients and to communicate with existing patients.
The Solution: QuikSite created an integrated Local Search, Social Media, and Email Marketing campaign. Accounts were created using Facebook, Twitter, Google+, and Mail Chimp. To emphasize the local search, Google My Business and Bing Places For Business. QuikSite created a comprehensive SEO campaign to monitor progress and detect areas for improvement using detailed analytic tools.
The owners of West 10th Dental are healthcare providers and are focused on serving their patients. They don’t have an IT staff to manage their web infrastructure.
The Solution: The West 10th Dental website is hosting on QuikSite’s managed cloud-based web infrastructure. This provides added security and speed and performance benefits. Domains and Email services are managed using Quik.Domains.
Project Overview
Website design, restructured to optimize the site for speed and performance and to appear in local searches, with an emphasis on brand identity and local business identity.
The website is built using WordPress so that the site can be easily updated and take advantage of various 3rd-party APIs and Plug-ins. Images and web design are optimized for faster display.
An integrated Social Media campaign increases site traffic reach new customers through Social Media advertising. To emphasize the local search, Google My Business and Bing Places For Business were created. A comprehensive SEO campaign to monitor progress and detect areas for improvement using detailed analytic tools.
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